Fahad Ayub
I’m an AI SEO strategist and the founder of Raxivo Digital, a UK-focused SEO and Generative Engine Optimisation agency. Over the past 3+ years I’ve built and ranked websites hands-on, and today I lead a portfolio of interconnected properties spanning SEO services, original research, and editorial content.
Original Research
The Fahad Ayub AI CTR Framework studies how AI Overview citation patterns affect organic click-through rates, part of a broader focus on how brands earn visibility in ChatGPT, Gemini, and Perplexity.
Experience
3+ years in SEO and AI-driven search strategy
Background
2019
Started in SEO, self-taught through hands-on site-building and testing.
2023
Founded Raxivo Digital.
2024
Pivoted focus into AI SEO & GEO research.
Now
Lead a 50+ intern program across five SEO specialisms - On-Page, Off-Page, Technical, Content, and Social.
Where I Publish & Build
SEO & GEO agency, founder
UK trades SEO
SEO research & commentary
Personal authority site & Academy
Latest Writing
How Is a Career in SEO Evolving in the Age of AI SEO, AEO, and GEO?
I've spent 3+ years building an SEO career, and the question I get most right now is whether AI is killing this field. Here's my honest, data-backed answer: it isn't — it's evolving. From salary benchmarks and the six core skill pillars to a full career roadmap for the AEO/GEO era, here's everything I've learned about building a future-proof career in SEO.
Beginner Guide to SEO and AI SEO in 2026: How Can You Stay Visible in the Age of AI Search?
Search isn't just about ranking anymore — it's about being trusted enough for AI to cite you. This beginner guide walks through SEO and AI SEO in 2026, backed by real stats, case studies, and 3+ years of hands-on experience building visibility that actually converts.
