Hi, I'm Fahad Ayub, an AI SEO expert building brands that get found
I’m an AI SEO strategist, digital marketer, and founder of Raxivo Digital. I specialise in helping brands grow through modern search strategies — from technical SEO and content systems to Generative Engine Optimisation (GEO) that gets your brand cited by ChatGPT, Gemini, and Perplexity. Alongside client and business work, I mentor aspiring SEO professionals through practical, live-website training that turns theory into real skills.
3+ Years in SEO
20+ Learners trained
4+ Active ventures
3 AI platforms targeted
My story
From learning SEO to building an entire digital ecosystem
I didn’t start with a marketing degree or an agency job. I started with a website, a lot of questions, and a deep obsession with understanding why some pages rank and others don’t. That obsession turned into years of hands-on experimentation, building niche sites, running audits, writing content clusters, studying algorithm updates and eventually into a career built entirely around practical SEO.
Today I run Raxivo Digital, manage multiple content platforms, and actively research how AI-driven search is reshaping the way brands get discovered. I don’t just consult on SEO, I practice it daily across four live projects in different niches, which means every strategy I teach or implement is tested on real websites with real results.
Teaching has become just as important as doing. Having trained 20+ learners and interns, I’ve seen first-hand how much of the SEO education out there is outdated, theoretical, or disconnected from what actually works in 2025 and beyond. That’s what drives the Academy and this site.
Four areas I work in every day
AI SEO & Generative Engine Optimisation (GEO)
Optimising for AI Overviews, and earning citations in ChatGPT, Gemini, and Perplexity through structured authority signals and brand entity building.
Content marketing & topical authority
Scalable content systems, pillar-cluster frameworks, editorial calendars, competitor gap analysis, and content workflows built for long-term organic growth.
SEO mentoring & training
Practical 1-on-1 and group mentorship with live website implementation, covering the full SEO workflow from keyword research to content creation and measurement.
On-page SEO Optimization
Content structure, keyword mapping, NLP optimisation, E-E-A-T implementation, internal linking strategy, and meta tag optimisation.
Built and ranked first niche website developed hands-on understanding of Google’s ranking systems through trial, testing, and research.
Started in SEO
Began managing multi-site SEO across different niches, developing scalable content workflows and technical audit processes.
Expanded into technical SEO & content systems
Began training aspiring SEO professionals through practical, live-website mentorship bridging the gap between theory and real implementation.
Started mentoring SEO learners
Launched Raxivo Digital as a full-service digital marketing and SEO company, working with brands on growth-focused organic strategies.
Founded Raxivo Digital
Digital Media and Advertising
Began actively researching Generative Engine Optimisation studying how brands get cited in ChatGPT, Gemini, and Perplexity and building GEO frameworks.
Pivoted into AI SEO & GEO research
Launching personal authority platform, expanding the Academy, and publishing research on AI-driven search visibility across platforms.
Building fahadayubseo.com & the SEO Academy
Current research & priorities
AI search behaviour
Researching how Google AI Overviews, ChatGPT, and Gemini select, rank, and cite content from the web.
GEO framework building
Developing repeatable Generative Engine Optimisation frameworks that help brands get cited in AI-powered search responses.
Scalable content systems
Building content workflows and topical cluster architectures that grow organic traffic without proportionally growing effort.
Want to work together or learn from me?
Whether you need SEO strategy for your brand, or you’re looking to build real SEO skills through mentorship, I’d love to connect.
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