How I Fixed the Local SEO Foundation for a US Kitchen Design Brand — and Grew Their Visibility by 92%
A San Jose kitchen design firm was being outcompeted online despite superior work — I rebuilt their GBP, cleaned their backlink profile, and fixed their review signals, growing local visibility by 92% and generating 1,900+ qualified monthly visitors.
About Local SEO · GBP Optimization · kitchen design services
About the Client
Kitchen Design Services (KDS) is a San Jose-based residential design firm specializing in kitchen remodeling, space planning, and custom cabinetry. They also offer online consulting services for homeowners across the US. They had built a strong local reputation through referrals and repeat work over several years. Despite this, their digital footprint hadn’t kept pace — their Google presence underrepresented what they actually offered, and they were losing visibility to weaker competitors.
Services Used:
- Local SEO · GBP Optimization
STRENGTH IN NUMBERS
The Challenge
The core problem was a broken trust layer. Their Google Business Profile was incomplete — missing categories, service descriptions, and geo-signals specific to San Jose. Their backlink profile had accumulated spammy links from unrelated sites that were suppressing domain trust. Reviews were inconsistent: unverified feedback sat on the profile unmanaged, and mixed signals were eroding the trust metrics Google uses for local rankings. High-intent local customers searching for kitchen remodeling were finding competitors first — even competitors doing lesser work.
Even though the business had strong design expertise, its online presence was holding it back. Poor backlink quality, unoptimized GBP, and weak review signals were preventing it from reaching high-intent local customers.
What I Did
I started with a full backlink audit and GBP audit to map exactly what was suppressing local rankings. I disavowed the toxic links and replaced them with niche-relevant, high-authority links appropriate for a local home design business. I then rebuilt the Google Business Profile from scratch — correcting categories, writing keyword-rich service descriptions specific to kitchen remodeling in San Jose, and ensuring citation consistency across local directories. The final layer was reputation management: I put a review strategy in place to convert neutral and unverified feedback into genuine positive signals that Google could act on. The entire engagement ran over a 90-day period.
- +92% local visibility growth
- 1,900+ monthly local visitors
- +180% review signal growth
- Stronger Google Maps presence
- More qualified local leads
