+88% Local Visibility for Paris Dental Clinic
A Paris dental specialist with genuinely superior expertise was being outranked by weaker competitors — I rebuilt their GBP, fixed NAP consistency, and managed their review profile, growing local visibility 88% and delivering 1,700+ monthly patients on a €600 budget.
About Local SEO · Healthcare
About the Client
Dr Teasedale is a Paris-based dental clinic offering specialist treatments including endodontics, non-surgical periodontology, and same-day CEREC crowns and restorations in Paris 16. The clinic had a strong patient base and genuine medical expertise built over years of practice. Despite this real-world reputation, their online presence failed to reflect their authority — they were being outranked by weaker competitors with better-structured local SEO. The goal was clear: fix the digital foundation so their online visibility matched their offline credibility.
STRENGTH IN NUMBERS
The Challenge
The clinic’s Google Business Profile was incomplete and miscategorised, with weak geo-targeting for dental services in Paris 16. NAP information was inconsistent across French business directories, fragmenting the location signals Google uses for local ranking. Citation coverage was sparse. Negative and neutral patient reviews sat unaddressed on the profile, quietly eroding the trust signals that determine 3-pack positioning. The result: a specialist clinic with genuine expertise was invisible to high-intent patients at the exact moment they were ready to book.
Even though the clinic had a strong patient base, its online presence didn’t reflect that authority. Without proper GBP optimization and consistent local signals, it was losing visibility to competitors with better-structured local SEO foundations.
What I Did
I rebuilt the GBP end-to-end — correcting primary and secondary categories, writing geo-targeted service descriptions specific to dental specialisms in Paris 16, and completing every section that had been left blank or generic. I then ran a full NAP audit across all existing French and European business listings, fixing inconsistencies in name, address, and phone number. Citation coverage was extended to authoritative health and local directories in France. On the reputation side, I set up a structured review process — professionally responding to all existing reviews and creating a simple patient follow-up workflow to collect genuine positive feedback from satisfied patients. The entire campaign ran on a €600 budget with no paid ads.
- +88% local visibility growth
- 1,700+ monthly local visits
- 95%+ patient satisfaction
- Stronger Paris 16 rankings
- Better clinic trust signals
