+165% Organic Growth for Spanish Ecommerce Brand
A Spanish ecommerce suitcase brand had a unique product but minimal organic visibility — I executed a full SEO strategy combining keyword research, on-page optimisation, and targeted link building, achieving 165% organic growth, 210% keyword expansion, and 3,200+ monthly visitors.
About Ecommerce SEO · On-Page + Off-Page
Unik Revolution had a genuinely unique product — custom-designed suitcases with distinctive branding — but their organic visibility in Spain’s ecommerce search landscape was minimal. This project was a full SEO execution: keyword research, on-page optimisation, and off-page authority building working together as one unified strategy.
About the Client
Unik Revolution is a Spain-based ecommerce and manufacturing brand specialising in uniquely designed suitcases with custom-built features and strong visual branding. They had a strong product and a clear market differentiator but lacked the SEO foundation to compete online against established luggage and travel brands. The goal was to improve search visibility across Spanish ecommerce queries and scale organic sales through a structured, full-funnel SEO strategy.
Services Used:
STRENGTH IN NUMBERS
The Challenge
The website had limited keyword visibility and lacked proper on-page optimisation, making it difficult to rank in competitive Spanish ecommerce search results. Product and category pages weren’t structured for search intent. The backlink profile was weak, limiting domain authority and restricting the site’s ability to compete with established brands in Spain. Without a proper SEO foundation, even high-quality products were invisible to the shoppers most likely to buy them.
We had a strong product but lacked online visibility. Our website wasn’t optimized for search engines, and without a strong backlink profile, we struggled to rank and attract consistent organic traffic in a competitive ecommerce market.
What I Did
I started with deep keyword research to identify high-intent ecommerce queries — targeting product-specific, comparison, and category-level terms that matched what Spanish buyers were actually searching for. I then optimised meta titles, descriptions, and content across product and category pages to improve relevance and click-through rates from search results. On-page improvements included content structure, internal linking, and content enhancements to strengthen topical signals. For off-page SEO, I executed a three-channel strategy: guest posting on relevant travel and lifestyle sites, social bookmarking for indexation signals, and targeted business listings to build authority and citation coverage in Spain’s ecommerce landscape.
- +165% organic traffic growth
- +210% keyword ranking growth
- 3,200+ monthly visitors
- 93%+ client satisfaction
- Stronger ecommerce visibility
Keyword Ranking Growth
Monthly Visitors
Total Investment
